Brand Launch

What if we converted a brand from analog to 100% digital?

For YoCrunch our idea was to combat “big with smart” and to exclusively use digital marketing to put YoCrunch on the map in the highly competitive yogurt category. It all started with an insight to narrow the brand’s focus on a target segment that had been previously ignored in this category—moms looking for new ideas to bring the family both a fun and nutritious snack. Our digital plan focused on social media, digital advertising, online gaming and ongoing influencer outreach. In the first two months alone, our number of Facebook fans increased from less than 3,000 to over 100,000 – and counting!