Product Launch Event

What if we launched HTC’s new Facebook phone with a party and streamed it directly to the place where a Facebook phone matters most?

The HTC Status Social – A Night Worth Sharing, which included a performance by Usher, thrilled fans both at the live event in LA and during the streaming party on Facebook. Celeb guests posted to their Facebook fan pages throughout the event, their collective efforts reached a massive audience and secured coverage in various Hollywood media outlets.